Okay, here’s the English translation of the provided text about “processing fluency”:

“Processing fluency” refers to the ease and smoothness with which information is processed in the brain. Simply put, it’s a psychological concept that describes how “easy to understand” or “easy to process” something is.

When we see, hear, or read something, our brain works to understand that information. The smoother this processing, the higher the “processing fluency.” Conversely, if information is complex or ambiguous, it takes more time and effort to process, resulting in a state of “low processing fluency.”

Processing fluency has various effects on our psychology. For example:

• Increased Liking: Information that is easy to process tends to be associated with positive emotions and is evaluated more favorably. The “mere-exposure effect,” where we develop a preference for things merely because they are familiar, is also thought to be influenced by high processing fluency.
• Judgment of Truthfulness: Information that is easy to understand can feel more truthful than information that is not. Text written in clear language or displayed in an easy-to-read font can make the content seem more reliable.
• Increased Confidence: When problems are easy to solve or text is easy to read, it can increase our confidence in our own abilities.
• Speed of Judgment: Information with high processing fluency tends to be judged intuitively and quickly.

From the perspective of “psychology that leaves an impression by giving the other person questions and wonder,” deliberately lowering processing fluency, that is, introducing a bit of complexity or unexpectedness, can attract the other person’s attention, make them think deeply, and consequently make the information more memorable.

However, lowering processing fluency too much can simply lead to confusion and a negative impression. Therefore, maintaining an appropriate balance is crucial. A slight snag or unexpected element can spark the other person’s interest and act as a memory hook.

Understood. Here’s a clear explanation of the advantages and disadvantages of increasing and decreasing “processing fluency”:

Increasing Processing Fluency (Making Information Smooth and Easy to Understand)

Advantages:

• Facilitates Understanding: Information is processed smoothly, leading to quick and accurate comprehension of the content. This improves learning efficiency and reduces misunderstandings.
• Positive Evaluation: Clear information and user-friendly interfaces tend to evoke positive emotions, enhancing the favorability of products or services.
• Accelerates Decision-Making: Information that is immediately understandable allows for rapid judgment and action. This is particularly important in emergencies or time-constrained situations.
• Enhances Trustworthiness: Information that is easy to grasp can feel like it’s presented with confidence, potentially increasing the perceived reliability of the information.
• Reduces Cognitive Fatigue: Lower cognitive load in processing information makes it easier to maintain concentration and reduces tiredness.

Disadvantages:

• Decreased Attention: Information that is too easy to process might be passively received without deep thought. Important details could be overlooked or the information might not be easily remembered.
• Inhibits Creativity: Constant exposure to clear and straightforward information aligned with existing frameworks can hinder the development of new perspectives and innovative ideas.
• Reduces Critical Thinking: When information is easily understood, there might be fewer opportunities to question or delve deeper into it.
• Weak Impression: Information that is smoothly understood and expected might not leave a lasting impression. People might feel they understood it generally but don’t specifically recall it.

Decreasing Processing Fluency (Intentionally Making Information Slightly Harder to Understand)

Advantages:

• Attracts Attention and Strengthens Memory: Unusual expressions or slightly complex information grab attention and are processed more deeply, making them more memorable. The “what is that?” question acts as a memory hook.
• Promotes Deeper Thinking: When information isn’t easily understood, people actively try to think and interpret it. This can lead to a deeper understanding and new discoveries.
• Stimulates Creativity: Exposure to slightly difficult-to-understand information that challenges existing frameworks can break down fixed ideas and foster new ways of thinking.
• Improves Problem-Solving Skills: Familiarity with complex problems and ambiguous situations can develop diverse perspectives and approaches to problem-solving.
• Creates Memorable Experiences: Intentionally introducing unexpectedness or surprise can create strong emotional experiences that are remembered for a long time.

Disadvantages:

• Difficulty in Understanding and Stress: Information that is too difficult to understand can cause confusion and stress, reducing motivation to learn or interest in the information.
• Potential for Misunderstanding: Ambiguous or overly complex information can be misinterpreted.
• Negative Reactions and Distrust: Unclear information or information that seems to manipulate can lead to negative reactions and distrust.
• Reduced Efficiency: Processing information takes more time, making it unsuitable for situations requiring quick understanding and decision-making.
• Limited Audience: Not everyone appreciates complex information. Depending on their comprehension abilities and level of interest, the information might not be effectively conveyed.

In conclusion, there are advantages and disadvantages to both increasing and decreasing processing fluency. It’s important to consider the purpose of communication, the audience, and the situation to strike the right balance. Especially for the goal of “leaving an impression by giving the other person questions and wonder,” intentionally lowering processing fluency to a moderate level can be an effective strategy.