カテゴリー: 心理学・性格・傾向

ブランディングとは

 

ポロっと本音

自社名とロゴと名刺に関して

１：日の丸を意識してます。

2：地元の特徴より名刺は竹を素材にしています。

3：社名は、読みはエスエーシーにしてますが（フリガナとか面倒）意味はこちらの略語にしてます。S.A.Cドット区切りの意味です。「集団的総意に基づく行動を見せる社会現象を指し、孤立した個人（スタンドアローン）でありながらも全体として集団的な行動（コンプレックス）を取る」

Honestly

Regarding company name, logo and business card

1: I am conscious of the Japanese flag.

2: Due to local characteristics, business cards are made of bamboo.

3: The company name is pronounced as SC (furigana is troublesome), but the meaning is abbreviated as follows. This is the meaning of S.A.C dot separator. “Refers to a social phenomenon in which behavior is based on collective consensus, and even though an isolated individual (stand-alone) acts in a collective manner (complex)”

 

レジリエンスについて深堀

There are a wide variety of things that people need to grow, but the following three elements are considered to be important.

1. Experience and learning

Diverse experiences: Broaden your horizons and acquire knowledge and skills through various experiences such as new environments, challenges, and failures.
Introspection and reflection: Rather than simply accumulating experience, self-reflection and learning from it will lead to growth.
Continuous learning: In today’s rapidly changing world, it is important to be constantly learning new knowledge and skills.
2. Self-understanding and goal setting

Self-understanding: Understanding your strengths, weaknesses, values, etc. and accepting yourself is the first step to growth.
Goal setting: Setting specific goals and working toward them will help you feel like you’re making progress.
Self-affirmation: Having a positive view of yourself and having confidence gives you the strength to face difficult situations.

 

3. Relationships with those around you

Good relationships: Relationships with people you can trust provide emotional support and promote growth.

Mentors and role models: Having a role model or a mentor who can give you advice is a great help in growth.

Participating in a community: Interacting with peers who share the same goals can increase motivation and give you new perspectives.

These elements influence each other and promote personal growth.

Other factors that promote growth

Curiosity: Interest and a desire to explore new things increase motivation to learn.

Challenge: Being open to new things without fear of failure increases opportunities for growth.

Flexibility: Being able to flexibly respond to changing situations gives you the strength to overcome difficulties.

Resilience: The ability to bounce back even in difficult situations and use it to grow.

By being aware of these elements and incorporating them into your daily life, you can continue to grow throughout your life.

 

Specific methods

Reading: Reading books in various fields can broaden your knowledge and perspective.

Participating in seminars and workshops: This is an opportunity to acquire specialized knowledge and skills.

Trying new hobbies and skills: This is an opportunity to broaden your potential.

Diary and reflection: You can organize your thoughts and feelings and feel your growth.

Coaching: You can work towards achieving your goals with the support of an expert.

Everyone has their own way of growing. Find the method that suits you and aim to grow while having fun.

As concrete examples of resilience, we will introduce how to bounce back in the following three situations.

**1. When you make a big mistake at work**

* **If you have low resilience:** You continue to blame yourself, lose confidence, and this negatively affects your next job.

* **If you have high resilience:**
* Calmly analyze the cause of the failure, think of ways to improve, and use it next time.
* Ask for help from those around you and bounce back with support.
* Use what you learned from the failure as an opportunity for growth.

**Example:** You fail at a presentation for a new product and lose out on a contract. A person with high resilience will analyze areas to improve the presentation and customer needs, and use them in the next presentation. Also, by consulting with your boss or colleagues and receiving advice and encouragement, you will regain a positive attitude.

**2. When you experience a breakup with a loved one**

* **If you have low resilience:** You are overcome with grief, are unable to bounce back, and it interferes with your daily life.
* **If you have high resilience:**

* Feel and accept the sadness and loss.

* Move forward little by little with the support of those around you.

* Overcome the experience of the breakup and find a new goal and purpose in life.

**Example:** After breaking up with a partner, a person with high resilience does not try to suppress their sadness, but instead cries or talks with friends to sort out their emotions. Then, by starting a new hobby or devoting themselves to work, they gradually heal their emotional wounds.

**3. When encountering a natural disaster or accident**

* **If you have low resilience:** They are shocked and suffer great psychological damage, such as developing PTSD (post-traumatic stress disorder).

* **If you have high resilience:**

* Accept the current situation and act calmly.

* Cooperate with those around you and help each other to overcome difficulties.

* Learn from disasters and accidents, raise disaster prevention awareness, and create new communities.

**Example:** A highly resilient person whose home is damaged in an earthquake will not panic, will ensure their safety, and will gather necessary information. At the evacuation shelter, they will cooperate with other disaster victims and make an effort to rebuild their lives. They will also learn from their experience in the earthquake by preparing disaster prevention goods and participating in local disaster prevention activities.

As you can see from these examples, resilience is the ability to overcome difficult situations and use them to grow. It is important to increase your resilience in order to use difficulties as a springboard to live stronger and more resilient lives.

 

 

 

 

Both advertising and public relations are ways for companies and organizations to disseminate information, but there are big differences in their objectives and methods.

**Advertising**

* **Objective:** The aim is to obtain direct benefits, such as promoting the sales of products and services and improving brand image.
* **Method:** Information is posted in the media, such as TV commercials, newspaper ads, magazine ads, web ads, and SNS ads, for a fee.
* **Characteristics:**
* Information can be controlled, and the message you want to convey can be expressed freely.
* It is clearly stated that it is an advertisement, and consumers are aware of this.
* It is effective immediately, and you can expect results in a short period of time.
* It costs money.

**Public Relations**

* **Objective:** The aim is to obtain indirect benefits, such as promoting understanding of companies and organizations, improving trust, and building good relationships.
* **Method:** Information is disseminated to the media and stakeholders through press releases, media relations, holding events, and SNS management.
* **Characteristics:**
* Being featured in the media allows you to obtain objective evaluation from third parties.
* It is more reliable than advertising and is more easily accepted by consumers.
* It may take some time to see results, but it can be expected to have a great effect in the long term.
* It can be less expensive than advertising.

**Summary**

| Classification | Advertising | Public relations |
|—|—|—|
| Purpose | Direct benefits | Indirect benefits |
| Method | Paid media | Information transmission to media and stakeholders |
| Characteristics | Controllable, immediate effect, costly | High reliability, long-term effect, cost-saving |

Advertising and public relations each have different purposes and characteristics. Neither is superior, so it is important to understand the characteristics of each and use them according to the purpose.

For example, when launching a new product, it is effective to intensively transmit information through advertising and increase awareness. On the other hand, to improve a company’s image, it is important to transmit information about social contribution activities and CSR activities through public relations and increase trust.

Combining advertising and public relations makes it possible to transmit information more effectively.

 

 

 

 

共産党とは

　〈問い〉日本共産党は「財界・大企業から一円も受け取っていない」と主張しています。収入はどうやって成り立っているのですか。　（神奈川・一読者）

〈答え〉日本共産党の収入は、党員が納める党費、党員、支持者からの個人献金、「しんぶん赤旗」をはじめとする機関紙誌などの事業収入で成り立っています。日本共産党の財政は国民にのみ依拠しています。

もともと政党は、主権者である国民にみずからの政策を広げて、国民の支持を得て議会に議席をしめ、活動するものです。その財政は、国民のなかでの活動をつうじてまかなうのが、本来の姿です。そうしてこそ、国民の多様な声を政治に反映できます。

こうした日本共産党の財政は、企業献金に固執する議論の誤りを、事実で示すものです。

政治献金は､｢選挙における投票の自由と表裏を成す」（１９９６年の最高裁判決）もので、主権者である国民にこそ認められた権利です。それは国民の重要な政治的活動であり、政党にたいする最大の支持表明です。政党は、国民から献金をうけようと思えば、国民の利益に反する政治はできなくなります。

しかし、企業は、主権者ではなく、企業の献金は、政治的活動などといって合理化できるものではありません。

企業は、利益を得ることを本来の目的にした営利団体です。企業が政治に金を出せば、それに見合う“見返り”を要求するのは当然です。企業献金は、企業が経済力にものをいわせ、政治に影響力を行使しようというものにほかなりません。

日本経団連は、法人税の減税の一方、社会保障の削減、消費税の増税を提起するなどの「政策」をかかげ、それに合致する政党に献金を促しています。企業に都合のいい政策を実行させるための献金は、政治買収そのものです。

財界が前面に躍りでて悪政を進めているとき、必要なのは財界に「モノがいえる」党です。財政を国民に依拠し、企業から一円ももらわない日本共産党こそ、その資格を備えている党であることは明らかです。（司)

参考：共産党HP

 

株主と共産党員に利益をもたらすということが記載してます。

 

籠の中の鳥か、足枷のついた鳥か。

同じ穴の狢である。目的は双方ある。

What is a corporation?

A corporation (kabushikigaisha) is a type of business structure established under the Japanese Companies Act.

Characteristics

Issuance of stocks: A corporation issues ownership rights divided into small units called shares. People who purchase shares (shareholders) become part of the company’s owners.
Limited liability: Shareholders are only liable up to the amount of the shares they purchased. Even if the company goes bankrupt, shareholders’ personal assets will not be taken any more.
Funding: By issuing stocks, funds can be raised from many investors.
Separation of management and ownership: Shareholders are the owners of the company, but they do not necessarily participate in management. Management is carried out by directors appointed by the shareholders.

Types

There are two types of corporations:

Public company: A company whose shares are listed on the stock exchange and can be freely bought and sold by an unspecified number of investors.
Private company: A company whose shares are not listed on the stock exchange and whose shareholders are only a specific few people.
Purpose of a corporation

The purpose of a corporation is defined in Article 1 of the Companies Act as “a for-profit incorporated association.”

This means that a corporation is an organization whose purpose is to pursue profits. However, it is considered important to not only pursue profits, but also to contribute to society.

Specific objectives include the following:

Provide value to society through business activities
Create jobs and contribute to economic development
Enrich investors by returning profits to shareholders
Contribute to coexistence with local communities and realizing a sustainable society

Summary

Corporations are important players in economic activities and have a great impact on society. It is important to understand the purpose of corporations and correctly recognize their role.

For more detailed information, please refer to the Companies Act and related books.

What is the Communist Party?

Question: The Japanese Communist Party claims that it has not received a single yen from the business world or large corporations. How does it make money? (A reader from Kanagawa Prefecture)

Answer: The Japanese Communist Party’s income comes from party dues paid by party members, personal donations from party members and supporters, and business income from its journals and magazines, including the Akahata newspaper. The finances of the JCP depend solely on the people.

Originally, political parties spread their policies to the people, who are the sovereign, and gain the support of the people to hold seats in parliament and carry out their activities. Their finances should be covered through activities among the people. Only in this way can the diverse voices of the people be reflected in politics.

The finances of the JCP, as described above, show the fallacy of arguments that insist on corporate donations.

Political donations are “the flip side of the freedom to vote in elections” (Supreme Court ruling in 1996), and are a right recognized only by the people, who are the sovereign. They are an important political activity of the people, and the greatest expression of support for political parties. If political parties want to receive donations from the people, they will not be able to carry out politics that go against the interests of the people.

However, companies are not sovereign, and corporate donations cannot be rationalized as political activities.

Companies are profit-making organizations whose original purpose is to make profits. If a company gives money to politics, it is natural that they demand something in return. Corporate donations are nothing more than a way for companies to use their economic power to exert influence on politics.

The Japan Business Federation has put forward “policies” such as reducing corporate taxes, cutting social security, and proposing an increase in the consumption tax, and encourages donations to political parties that fit these policies. Donations to implement policies that are convenient for companies are political bribery in themselves.

When the business world jumps to the forefront and pushes forward with bad government, what is needed is a party that can “speak its mind” to the business world. It is clear that the Japanese Communist Party, which relies on the people for finances and does not take a single yen from companies, is the party that is qualified to do so. (Tsukasa)

Reference: Communist Party website

It is written that the party will bring benefits to shareholders and Communist Party members.

A bird in a cage or a bird in shackles?

They are birds of a feather. Both have their own goals.

 

資本主義とは

 

社会主義とは

 

 共産主義とは

共通点

人間の欲を甘く見て深く考えなかった主義主張です。

What is capitalism?

The history of capitalism is widely interpreted depending on its origin, definition, and stage of development, but it can be roughly understood as follows.

Origin:

Commercial capitalism (from around the 14th century): The period in medieval Europe when merchants began to accumulate wealth through long-distance trade and financial services.

Industrial capitalism (from around the 18th century): The period when the Industrial Revolution led to the development of factory-based mechanical industries and the establishment of a system in which capitalists employed workers to produce goods.

Stages of development:

Laissez-faire (19th century): A philosophy that emphasizes market mechanisms and minimizes government intervention.

Modified capitalism (first half of the 20th century): A period after the Great Depression, when governments began to actively intervene in the economy.

Welfare state (second half of the 20th century): A philosophy that aims to improve social security systems and correct income disparities.

Global capitalism (late 20th century): A period when globalization progressed and multinational corporations came to have a major influence on the world economy.
Neoliberalism (late 20th century~): A philosophy that revives market fundamentalism and promotes deregulation and privatization.

Modern capitalism:

Information capitalism: An era in which information and knowledge become important resources due to the development of IT technology.

Platform capitalism: An era in which companies provide services through online platforms and build huge wealth.

Stakeholder capitalism: A philosophy that companies should fulfill their responsibilities not only to shareholders but also to various stakeholders such as employees, customers, and local communities.

More information on the history of capitalism:

Books:
Jurgen Kocka, “The History of Capitalism: Origins, Expansion, and Present”
Eric Hobsbawm, “The Age of Capitalism”
Website:
Diamond Online, “How did capitalism come into being? A 3-minute read on the history of the birth of the ‘competitive society'” https://diamond.jp/articles/-/60471

The history of capitalism is constantly changing. New forms of capitalism are being sought to solve the problems facing modern capitalism (widening inequality, environmental problems, etc.).

If you need more information, please refer to the above resources or ask specific questions.

What is Socialism?

The history of socialism can be broadly divided into the following periods.

1. Early Socialism (late 18th century to early 19th century)

The idea of ​​a more equal society was born against the backdrop of the widening gap between rich and poor and the poor working conditions of workers caused by the Industrial Revolution.

Representative thinkers:

Robert Owen (England): advocated the establishment of cooperatives and the improvement of working conditions.

Henri de Saint-Simon (France): advocated social reform through the development of science and technology.

Charles Fourier (France): envisioned the ideal community of the “phalanstere.”

2. Scientific Socialism (mid-19th century to early 20th century)

Proposed by Karl Marx and Friedrich Engels.

Analyzed the contradictions of capitalist society and advocated a revolution by the working class and the construction of a socialist society.

The Communist Manifesto (1848) and Das Kapital (1867-) were published, which had a major impact on the world.

3. Socialism in Practice (20th Century)

The Russian Revolution of 1917 gave birth to the Soviet Union, the world’s first socialist state.
After World War II, socialist governments were established around the world, including in Eastern Europe, Asia, and Latin America.
However, Soviet-style socialism had problems such as economic stagnation and political oppression, and after the Eastern European Revolution of 1989, the Soviet Union collapsed in 1991.

4. Diversification of Socialism (late 20th century to present)

After the collapse of Soviet-style socialism, forms of socialism have diversified.
China has introduced a market economy while maintaining a one-party system of Communist rule.
Northern European countries have realized a society with high welfare and high tax burdens based on social democracy.
Latin American countries such as Venezuela and Bolivia are exploring their own unique form of socialism, known as 21st century socialism.

The history of socialism is a trail of ideas and movements that aimed to realize an equal society, and the search for this goal continues in various forms even today.

If you would like to know more about any era, region, or thinker, please feel free to ask us.

What is Communism?

Communism is an ideology, movement, and system that denies private ownership of the means of production and the gap between rich and poor in capitalist society, and aims for the sharing of the means of production and social equality.

The main characteristics are as follows.

Sharing of the means of production: The aim is to share the means of production, such as land, factories, and machines, with the entire society, rather than private ownership. This is believed to prevent the monopoly of wealth by a few capitalists, and to carry out production activities for the benefit of the entire society.

Class struggle: The conflict between the capitalist class and the working class is regarded as a fundamental contradiction in society, and the aim is to overthrow capitalist society through revolution by the working class and build a communist society.

Planned economy: The economy is run by planned production and distribution by the state, rather than by market principles. It is believed that this will enable efficient use of resources and production that meets the needs of the entire society.

Social equality: We aim to realize an equal society without differences between rich and poor. We aim to provide basic services such as education, medical care, and housing free of charge, so that everyone can enjoy equal opportunities and a standard of living.

Communism is based on the “scientific socialism” advocated by Karl Marx and Friedrich Engels, and communist systems were established in many countries, including the Soviet Union and China, in the 20th century. However, problems such as economic stagnation and political oppression arose, and Soviet-style socialism collapsed.

Today, there are various forms of communism, such as countries like China that have introduced a market economy but maintain a one-party system of communist rule, and countries like the Nordic countries that realize a high-welfare, high-tax society based on social democracy.

Communism is an ideology that aims to realize an ideal society, and it still sparks various discussions and movements today.

Common points

It is a doctrine that underestimates human desires and does not give them much thought.